Our Brand

I Belli Capelli is a premium hair care brand that's all about delivering innovative and high-performance products for impressive results. They're really passionate about hair beauty and embracing your unique style, always working hard to create advanced products that ensure gorgeous and healthy hair. This covers a range of treatments like hair straightening, b-tox, masks, and more.
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Amazing product!!!

This product is a great at home solution that works wonderfully without the cost of going into the salon. It took away all frizz and calmed my summer damaged hair.

Shiley H.

Really impressive!

I am really impressed with this product. I didn't expect so much, being my first purchase on the site, but the way it left my hair soft and shiny has no equal. I'll buy it again.

Haley D.


A line offers a wide range of products that work great for both smoothing and everyday hair care. It means it's an all-around solution to bring your hair back to life, covering all your needs.

Get to know our product lines!


The line is a collection of hair care products designed to provide specialized treatments for various hair needs.

It can include a variety of products like shampoos, straightening, b-tox, and other treatments, delivering effective results.


Known for hair care and styling, the brand provides a full spectrum of treatments including straightening and hydration. All aimed at improving hair health and appearance. The brand values innovative tech ingredients, top-notch quality, effective formulas, and visible outcomes for its clients.


Renowned for its hair care and styling products. Complete portfolio featuring hair treatments, straightening, hydration, and volume reducers. All designed to enhance hair health and appearance. Committed to high-quality ingredients, effective formulas, and visible results for its customers.


Cirurgia Capilar

Cirurgia Capilar features an Aminoacid Blend that acts directly on hair, realigning and prolonging straightness. Enriched with Hydrolyzed Keratin, it protects, repairs flaws, and enhances hair.